Privacy Notice for Marketing Activity

This Privacy Notice describes how Disrupt Insight as a data controller collects, uses and discloses information with respect to our marketing activity, and what choices you have regarding this. We take every reasonable precaution to ensure the privacy and security of your information.

To enable us to fulfil our marketing activity we may ask to collect standard information about you such as your name, email address, telephone number, job title, name of organisation.

Why we process your data

We may process your data for a number of different purposes:

• To keep you up to date with the latest, relevant products we are offering;
• To keep you up to date with the latest, relevant content we’ve published;
• To keep you up to date and invite you to any of our latest, relevant events or webinars;
• To administer any event delegate bookings you’ve bought from us;

Our lawful basis for processing your data

It is necessary for us and in our legitimate business interest to:

• Keep clients and other contacts informed of our latest content, products and services;
• Use a variety of direct marketing channels and messages to ensure our contacts are kept informed;
• Collect personal data that helps us keep our content targeted and relevant.

We store and process your information within the UK, the European Economic Area (EEA) and the USA.

We only work with companies outside of the EEA which we have determined have an adequate level of data protection to help ensure your rights and protections.

We are required by law to keep your personal data only for as long as is necessary for the purposes for which we are using it. The period for which we keep your personal data will be determined by a number of criteria, including the purposes for which we are using the information, the amount and sensitivity of the information, the potential risk from any unauthorised use or disclosure of the information, and our legal and regulatory obligations. We review the data we hold at least once every two years. For more information about how we store your data, please contact us directly.

Transfers outside of the EEA and UK

Where information is transferred outside the EEA and UK, and where this is to a stakeholder or vendor in a country that is not subject to an adequacy decision by the EU Commission or under the UK government adequacy regulations or considered adequate as determined by applicable data protection laws, we take steps to ensure your personal data is adequately protected. This includes using the EU Commission approved standard contractual clauses, the UK Information Commissioner approved standard contractual clauses or a vendor’s Processor Binding Corporate Rules.

Information about our use of cookies

What are cookies?

A cookie is a very small text document, which often includes an anonymous unique identifier. Cookies are created when your browser loads a particular website. The website sends information to the browser which then creates a text file. Every time the user goes back to the same website, the browser retrieves and sends this file to the website’s server. Find out more about the use of cookies on www.allaboutcookies.org.

We also use other forms of technology which serve a similar purpose to cookies and which allow us to monitor and improve our website. When we talk about cookies, this term includes these similar technologies.

What cookies do we use and what information to they collect?

o            Necessary cookies: these cookies are required to enable core functionality. Without these cookies, services you have asked for cannot be provided. If you disable these cookies certain parts of the Services will not function for you.

o            Analytics cookies: these cookies help us improve or optimize the experience we provide. They allow us to measure how visitors interact with the Services and we use this information to improve the user experience and performance of our website and the Services. These cookies are used to collect technical information such as the number of pages visited, which parts of our website are clicked on and the length of time between clicks.

o            Functional cookies: We may use cookies that are not essential but enable various helpful features on the website. For example, these cookies collect information about your interaction with services provided on the website.

o            Advertising cookies: We may use cookies linked to Google Ads and LinkedIn to collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign.

o            Social media cookies: These cookies may be used when you share information using a social media sharing button or “like” button on our Platforms, or when you engage with our content on or through a social site such as LinkedIn or Facebook. These cookies collect information about your social media interaction with the website, such as whether or not you have an account with the social media site and whether you are logged into it when you interact with content on website. This information may be linked to targeting/advertising activities.

By default, we will only place non-essential cookies on your device if you opt in. When you first visit our site, you will see a cookie banner prompting you to accept or reject these non-essential cookies. You can also disable cookies via your browser settings.

Google Analytics

The Site uses Google Analytics, a web analytics service provided by Google, Inc. (‘Google’). Google Analytics uses cookies, to help the Web Site analyse how users use the Site. The information generated by the cookie about a user’s use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating the user’s use of the Web Site, compiling reports on Site activity for web site operators and providing other services relating to web site activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate a user’s IP address with any other data held by Google. Users may refuse the use of cookies (as above). By using the Site, the User consents to the processing of data about that user by Google in the manner and for the purposes set out above.

Use of Third-Party Email Marketing Services
We use third-party providers, such as SendPulse, to send our email campaigns. These services may employ cookies, web beacons (tracking pixels), and similar technologies within the emails sent on our behalf. Specifically, these technologies help us:

• Determine if an email has been opened;
• See if links within the email have been clicked; and
• Measure overall engagement with our email communications.

Why We Collect This Information
We only use this data to understand how our emails are performing (e.g., open rates, click-through rates) and to improve our marketing efforts. For instance, by knowing which links are most frequently clicked, we can refine our content to ensure it’s more relevant to our recipients.

Your Choices

• Opting Out of Email Tracking: If you’d rather not be tracked in this way, you can disable image loading in your email client, or simply unsubscribe from our mailing list using the link provided at the bottom of any of our emails.
• Cookie Settings: Because these technologies sometimes rely on cookies or similar tracking methods, you can manage your preferences in your browser’s cookie settings. If you choose to block or delete these cookies, certain features in our email campaigns may not function correctly (like personalized content or automatically loading images).

Artificial Intelligence

We may use AI-based tools to help us segment and personalise marketing communications. These tools analyse certain information—such as your name, company name, email address, and publicly available details from your LinkedIn profile to:

• Group contacts by industry, role, or expressed interests;
• Tailor our messages so that the content is more relevant to you (for example, sending you news or offers related to your profession or industry).

This kind of data analysis is automated but does not produce any legal or similarly significant effects on you; it’s simply used to improve and customize our marketing materials. Our lawful basis for this type of processing is typically legitimate interests, as it helps us provide more useful, targeted communications without unduly affecting your rights or freedoms. If you would prefer not to receive personalized marketing based on AI-driven segmentation, you can opt out or object at any time by contacting us at dpo@disrupt-insight.com or by following the unsubscribe instructions in our emails.

You’re in control

You can update your contact preferences or unsubscribe from any contact from us at any time. You’ll find the unsubscribe link in any email from Disrupt. Alternatively, you can email us at dpo@disrupt-insight.com to request your information is removed.

You have the right under the Data Protection Act and the EU General Data Protection Regulation to access any information held about you. You also have the right to the following:

• Object to processing of your data;
• To port data (if automated data collection);
• To erasure of any personal data made public;
• To restrict processing;
• To rectify data held

We will be happy to respond to any of these requests or any issues you may have. You can make a request by emailing dpo@disrupt-insight.com. You can also contact our Data Protection Officers at this email address.

Please be aware we may need to retain your information on our files to resolve disputes, enforce our user agreement, or for technical and legal requirements and constraints related to the security, integrity and operation of our surveys.

We will only collect and use personal information in accordance with this policy to the extent deemed reasonably necessary to serve our legitimate business purposes, and we will maintain appropriate safeguards to ensure the security, integrity, accuracy and privacy of the information you have provided.

In addition, we will take reasonable steps to ensure that third parties to whom we transfer any personal information provide sufficient protection of that information.

Disrupt has security measures in place to protect the loss, misuse, and alteration of the information under our control. Only certain employees have access to the information you provide us and are only granted access for legitimate business purposes.

You have the right to lodge a complaint with the way your data has been handled by Disrupt Insight with the Information Commissioners Office (https://ico.org.uk)

Last updated: 7th April 2025